As a member of the Eberle Associates leadership
team for more than fifteen years, Mike Hiban is widely recognized in
the list industry as one of the most knowledgeable experts in the country
when it comes to evaluating the quality of nonprofit donor files. Eberle
Associates copywriters especially rely on Mike to give them reliable
information on mailing lists and to make recommendations on new list
tests. With his broad and deep knowledge of lists, he bases his recommendations
not only on list usage, but on list results. Mike is the author of the
widely read monographYour
Mailing List is Your Biggest Asset.
As a member of the Management Team of Eberle Associates, Mike not only
provides insight on lists and their value, but also offers reliable counsel
when it comes to leadership and team building issues.
A graduate of the University of Maryland, Mike was referred to Eberle
Associates by the Leadership Institute. Mike and his wife Caroline are
active in their church.